In celebration of Malaysia’s National Day, Luckin Coffee has partnered with beloved homegrown animated series Kisah Bawah Tanah to launch a special Merdeka campaign themed “Rasa Kita, Cerita Kita.” The collaboration unites local creative talent with everyday coffee culture, celebrating the shared tastes and stories that make Malaysia unique.
At the heart of the campaign is the newly introduced Gula Melaka Series, featuring rich, aromatic palm sugar paired with Luckin Coffee’s signature brews
- Gula Melaka Latte: A smooth, creamy blend balancing bold espresso with the deep caramel undertones of traditional Gula Melaka.
- Gula Melaka Shakerato: A chilled, vigorously shaken espresso treat offering a lighter, frothy texture infused with fragrant local sweetness.
To mark this collaboration, customers who purchase any beverage from the Gula Melaka Series will stand a chance to bring home exclusive, limited-edition Kisah Bawah Tanah merchandise:
- Collectable Puffy Stickers
- Merdeka Edition Umbrella
- Pocing Recycled Bag
(Available while stocks last. Terms and conditions apply.)
This partnership highlights the vibrant potential of local creative IP and modern Malaysian flavours. By blending popular animation with everyday lifestyle culture, the campaign aims to encourage Malaysians to rally behind homegrown creators, storytellers, and local inspirations.
Join the Celebration
The Gula Melaka Series and exclusive Kisah Bawah Tanah merchandise are available starting this Merdeka season at participating Luckin Coffee outlets nationwide and via the Luckin Coffee mobile app. Taste the pride, support local animation, and celebrate the season with a cup of Rasa Kita, Cerita Kita.
