Malaysia’s Animasia Studio is moving its comedic animated property Chuck Chicken into merch, moblie games and a theatrical movie in China.
By Elizabeth Foster, Kidscreen, March 13, 2017
Malaysian prodco Animasia Studio has announced key partnerships with three Chinese companies as it continues to expand its Chuck Chicken property.
TangChao Animation Technology Co. will serve as Animasia’s merchandising partner. The Guangzhou-based company is investing in the manufacture of more than 200 types of Chuck Chicken-branded toys and merchandise.
Leader Reputation Network Technology, meanwhile is developing a range of mobile content and games for China and regional distribution.
Animasia Studio has also partnered with the VOD platform iQIYI, which is investing in and distributing Chuck Chicken mobile games in China.
Additionally, Anmasia Studio, along with China’s ZeroOne Animation, has begun production on new CGI-animated feature Chuck Chicken the Movie. The film, also known as KungFu Chicken in China, is set for Chinese and regional theatrical release by the end of 2018.
The movie is a spinoff of the 52 x 11-minute animated TV series of the same name. The series has aired on major provincial TV stations in China including CETV-1 Channel, Shenzhen Media Group Kids Channel, Zhejiang Television Kids Channel and Dalian Television (DLTV) Kids Channel. The show has also premiered on Disney China (Taiwan, Hong Kong, Macau), Disney Southeast Asia and Nickelodeon India.